The millennial generation makes up a large portion of the growing number of college students in America. To successfully fill open vacancies in your apartment building, you must first know what millennials are searching for, and exceed their expectations. Although millennials often hold different standards and ideals compared to other apartment tenants, you can appeal to the younger generation by using an updated marketing and business approach.
1. Produce Flexibility and Quick Maintenance
Most of the millennial generation is composed of long-term renters who are not prepared or qualified to purchase property anytime soon. These short-term renters expect instantaneous service and flexibility when renting property. Millennials desire flexibility in their living arrangements, in case they decide to transfer colleges, or move for a relationship or job. Consider alternatives to a 12 month lease agreement if you intend on attracting and satisfying the millennial generation.
2. Location, Location, Location!
If you are a property owner and want to attract the growing millennial and college student population, choosing the right location is the key to success. This generation desires flexibility, and saving time on commuting towards popular restaurants, colleges, bars, and shopping centers gives them more time to enjoy life. Millennials prefer to be near prominent restaurants, cafes, gyms, grocery stores, college campuses, and other places they can unwind, be social, and entertain themselves.
3. Incorporate Social Media
The average millennial spends 12 hours a day consuming media, often multiple forms at once. What this research means for property managers is important. Today, most businesses spend their marketing budgets, even those geared toward social media, primarily on sending out advertising messages. Integrating advertising and technology is becoming necessary to stay relevant and successful. Keep tenants updated on your apartment complex with social media posts. Furthermore, consider employing a social media manager to publish valuable real estate content on your social media platforms, to attract the attention of college students and millennials searching for a new apartment rental. Building an online community for your apartment complex will allow renters to quickly communicate any questions or concerns.
4. Modernize Your Apartment Technology
Create an engaging, modern website to advertise your open units and give detailed descriptions of your apartment rentals. This will attract renters, while also showing them your modern approach to property management. Furthermore, allow renters to apply online and pay rent electronically, and let renters make maintenance requests online. Whenever possible, utilize the millennial preferred commutation methods of email and text message.
5. Bring Efficiency to Your Apartment Complex
Along with flexibility and fast service, the millennial generation appreciates efficiency when searching for the right living arrangements. To bring more efficiency to your apartment units, use compact fluorescent or LED lights in common areas, upgrade units with energy-efficient appliances, offer recycling services on site, and use programmable thermostats in common areas to maintain low expenses. Other creative ways to bring efficiency to your apartment complex include insulting your property to reduce cold drafts and low utility bills, and adopt solar panels, wind power, or another source of renewable energy.
6. Create Community-Oriented Activities
Many college students come from different states and countries, and will appreciate feeling a sense of community in their condominium association. To make your rental properties more community-oriented, introduce community parties, move-nights, and social hours. Documents photos from the events to post online and engage with renters through social media channels. Also try introducing a virtual bulletin on your real estate property's website, where residents can engage and connect with each other. Show photos of community events, amenities, and local events on your website.
Most of the millennial generation is composed of long-term renters who are not prepared or qualified to purchase property anytime soon. These short-term renters expect instantaneous service and flexibility when renting property. Millennials desire flexibility in their living arrangements, in case they decide to transfer colleges, or move for a relationship or job. Consider alternatives to a 12 month lease agreement if you intend on attracting and satisfying the millennial generation.
The average millennial spends 12 hours a day consuming media, often multiple forms at once. What this research means for property managers is important. Today, most businesses spend their marketing budgets, even those geared toward social media, primarily on sending out advertising messages. Integrating advertising and technology is becoming necessary to stay relevant and successful. Keep tenants updated on your apartment complex with social media posts. Furthermore, consider employing a social media manager to publish valuable real estate content on your social media platforms, to attract the attention of college students and millennials searching for a new apartment rental. Building an online community for your apartment complex will allow renters to quickly communicate any questions or concerns.
Create an engaging, modern website to advertise your open units and give detailed descriptions of your apartment rentals. This will attract renters, while also showing them your modern approach to property management. Furthermore, allow renters to apply online and pay rent electronically, and let renters make maintenance requests online. Whenever possible, utilize the millennial preferred commutation methods of email and text message.
Along with flexibility and fast service, the millennial generation appreciates efficiency when searching for the right living arrangements. To bring more efficiency to your apartment units, use compact fluorescent or LED lights in common areas, upgrade units with energy-efficient appliances, offer recycling services on site, and use programmable thermostats in common areas to maintain low expenses. Other creative ways to bring efficiency to your apartment complex include insulting your property to reduce cold drafts and low utility bills, and adopt solar panels, wind power, or another source of renewable energy.
Many college students come from different states and countries, and will appreciate feeling a sense of community in their condominium association. To make your rental properties more community-oriented, introduce community parties, move-nights, and social hours. Documents photos from the events to post online and engage with renters through social media channels. Also try introducing a virtual bulletin on your real estate property's website, where residents can engage and connect with each other. Show photos of community events, amenities, and local events on your website.
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