Saturday, September 8, 2018

How to Organically Generate Real Estate Refferals

The key to being a successful real estate agent is knowing how to drive real estate referrals. Driving real estate referrals involves strategic effort and determination. Luckily, we gathered 4 of the most powerful ways you can successfully generate real estate refferals and win valuable opportunities.

1. Stay in Touch

One way to ensure more real estate referrals, is to stay on the mind of your clients. One of the biggest mistakes real estate agents can make is to lose touch with clients after successfully helping them rent an apartment. 

Start by enhancing your online presence and communication skills. Stay in touch with past clients, and send them reminder emails when their lease is about to expire, offering to help them find another apartment or re-enter their current lease. Organize your email database into specific categories (leads, previous clients, agents, etc.), to send more relevant and customized messages. Furthermore, stay on your client's minds by being active on social media, and posting valuable real estate insights. 

2. Successfully Maintain Relationships

A successful client relationship should never end after a closing. The key to being a successful real estate agent and generating organic referrals, is consistently maintaining relationships with past clients. Continue to engage with clients after closing, to ensure they are completely satisfied with their home and to answer any questions they may have. Let your appreciation for their business and feedback be known. Maintaining relationships will not only organically drive real estate referrals, it will encourage past clients to stay loyal and maintain their business relationship with you for future real estate transactions.

3. Refer Other Agents

Although referring other real estate agents can sound counter-productive, this strategic move is a powerful and overlooked approach to generate more business. This strategy will also help you maintain a professional and positive reputation in the real estate industry. Networking with other agents and lenders will be very beneficial for referral purposes, and can even lead to valuable insights and new strategies. 

4. Be Direct

Sometimes the best approach is the most simple and direct manner. When checking back on clients you had successful real estate experiences with, always ask if they know anyone else who may currently need your services. If they are good-hearted clients who genuinely enjoyed your services and know others who may need your assistance, you are on the way to successfully generating a client list. If it seems appropriate, politely ask if you can use their name as an introduction. If they say yes, you have just successfully generated a real estate referral through maintaining a friendly relationship with a past client. 

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